Los Angeles Mayor Eric Garcetti Presents The Mayor's Cup

Los Angeles Mayor Eric Garcetti has developed the inaugural Mayor’s Cup competition, providing full and part-time local college students, faculty & staff members the opportunity to explore innovative solutions to local civic challenges. 

Supported by The Mayor’s Office of Budget and Innovation and the Lloyd Greif Center for Entrepreneurial Studies at the University of Southern California, the competition will focus on the following topics:

  • Civic Engagement
    • How can we better support the enhancement and beautification of City Assets and Public Property?
    • What can we do with vacant, blighted, and city-owned properties in your neighborhood?
    • How can we build and preserve more affordable housing including incentivizing public and private investors?
  • Local Economy
    • How can the City better connect everyday small business owners to the professional services and growth opportunities they need to thrive?
    • How can we grow the entrepreneurial ecosystem in L.A. to increase employment opportunities and provide skills to local workers?

Finalists will pitch to a panel of business and government leaders, including the Mayor. The Grand Prize Winner will receive $25,000 and the opportunity to work with City Hall for eight weeks to develop their idea.

 

Mayor’s Cup Rules and Procedures

Mayor Eric Garcetti and the City of Los Angeles invite all college students and faculty members from Los Angeles County colleges and universities to enter the inaugural Mayor’s Cup to improve life in L.A. by solving some of the city’s civic challenges.  Finalists will pitch live to the Mayor and a panel of business experts with the winner receiving $25,000 and a chance to implement the proposed solution with the Mayor’s innovation team.

1.     Challenge Areas.  Eligible students or teams must select and address one of the following five challenges:

Civic Engagement

  • #1:  How can we better support the enhancement and beautification of City Assets and Public Property?
  • #2:  What can we do with vacant, blighted, and city-owned properties in your neighborhood?
  • #3:  How can we build and preserve more affordable housing including incentivizing public and private investors?

Local Economy

  • #4:  How can the City better connect everyday small business owners to the professional services and growth opportunities they need to thrive?
  • #5:  How can we grow the entrepreneurial ecosystem in L.A. to increase employment opportunities and provide skills to local workers?

2.     Eligibility.  The Mayor’s Cup Competition (the “Competition”) is open to all college students, faculty & staff members, full- or part-time, degree- or certificate-seeking undergraduate or graduate students enrolled at any two or four-year public, private, or independent colleges and universities located within the County of Los Angeles. Eligible participants from any program of study on campus are encouraged to compete. Teams can be composed of students from a mixture of disciplines. Teams can also include students from more than one college and/or university.

  1. “Enrollment” is defined as classes taken during the 2015 summer session(s), 2016 fall semester, or the 2017 spring semester. Students who have graduated prior to the competition, but were enrolled during any of the above mentioned semesters, are still eligible to compete.
  2. Teams are encouraged to also have graduate and undergraduate students working together for the purpose of cross-pollination of experience and mentoring opportunities.
  3. Students may compete individually or as a team. The maximum team size is six members.
  4. MO and USC relies on students and advisors/mentors to verify enrollment criteria. MO and USC reserves the exclusive right to determine the validity of enrollment.
  5. The pitch may be prepared under faculty supervision for credit in a regularly scheduled course or as an independent study. The pitch may also be prepared under faculty supervision with no official credit.
  6. The management team outlined in the pitch must include the names of individuals (if any) who are not associated with the college or university. Presenting group members must be eligible students and have a key role on the company’s management team (i.e., CEO, COO, VP, etc.). Non-student members of the venture’s management team may not participate in any competition presentations.

3.     Qualifying Concepts and Solutions.

  1. The pitch must be for a new and independent venture in the seed, start-up, or early-growth stages. Plans that include proposals for buy-outs, expansions of existing companies, roll-ups, real estate syndications, tax shelters, franchises, licensing agreements for distribution in a different geographical area, spin-outs from existing corporations, and other consulting projects or analyses are not eligible. Licensing technologies from universities or research labs is encouraged, assuming they have not been commercialized previously. The business may assume a technology or product/service that has been licensed from another company, private inventor, or university with their written approval. Revenue streams from the business should not be based solely on deriving revenues from the licensing of its own technologies.
  2. Previous efforts to establish the business or participating in business-like activities which include, but are not limited to the following: attempts to raise capital, developing and presenting the business plan to potential investors, and conducting substantial market research outside of the 2015-2016 academic year will be disqualified.
  3. The business should not have received more than $100,000 in equity-related capital (such as seed capital or institutional funding), or generated more than $10,000 in gross revenue prior to the current academic year. Revenue generated during a test-marketing project may be excluded from this provision.
  4. The pitch must represent the original work of each contestant. Each submission indicates that the pitch is the original work of the author(s). Any team submitting a plagiarized submission will be disqualified. The author(s) will retain all rights to the submission regarding its use at all times prior to and following the competition, except as stated elsewhere in these rules.
  5. The pitch may not contain fabricated information about (but not limited to) the following: backgrounds, experience and educational levels of members of the management team, stage of product development, product performance claims, or market survey results.
  6. Teams are encouraged to be creative and innovative in their solutions. The solution can include how the use of technology(ies), community involvement and City of Los Angeles resources.

4.     Procedures and Deadlines

  1. The Competition will be facilitated online through StartupCompete (formerly iStart). A team must set up an account in StartupCompete to enter the competition.
  2. Deadline.  Each team must submit an “Intent to Compete” via StartupCompete by 11:59 p.m. Wednesday, October 5, 2016 , whether they intend to enter a submission or are still undecided.
  3. Teams cannot submit more than one submittal into the competition.
  4. Despite the five questions there will be only one winner.

5.     Meetings, Semi-Final, Final Competition

Information Session. If you want more information or have questions- we will have 2 information sessions. Please attend ONE only.

Dates:

Wednesday, September 14- 6-7:30pm, USC HOH Edison Auditorium.

OR

Saturday, Septebmer 24, 2016, 10-11:30am, USC JKP 112.

Mandatory Training Session. Once you submit applications you will be notified if you are advancing to the Semi-Final Round. You will be required to attend a mandatory meeting on: Wednesday, October 19, 2016 from 6:30-8pm. USC HOH Edison Auditorium.

  1. The meeting will take place on the main campus of USC. Failure to attend this session will automatically disqualify a team. During this mandatory meeting you will receive more information on the other requirements for the semi final round.

Semi Finals.  Teams that qualify for the semi final round will be required to make a in-person pitch in front of a group of judges on November 2, 2016 at 6 pm at the USC Campus (JKP 300). The top five teams will be chosen for the final round.

Finals.  The finals will be held on November 16, 2016  at the University of Southern California with Mayor Eric Garcetti and business leaders as judges.

6.     Disclosures and Agreements.

  1. Due to the nature of the Competition, no one involved (judges, reviewers, sponsors, staff or the audience) will be subject to confidentiality. By participating in the Competition, competitors agree that neither MO or USC, nor members of the judging panels; sponsors, nor their designate organizations; assume any liability for any disclosures of business plan information which may be made (whether inadvertently or otherwise) by any judge, reviewer, staff member, audience member, or other individual connected with, participating in, viewing, hearing, or receiving information from the competition.
  2. By participating in the Competition, competitors acknowledge and agree to filming, recording, and public posting of the Competition agree to allow MO and USC, and organizations designated by them, the unlimited right to videotape, photograph, audiotape, transcribe, or otherwise record all public sessions of the competition; including, but not limited to, oral presentations and question-and-answer sessions.Competitors also agree that MO and USC and/or their designate organizations may use any such transcriptions and/or recording(s) (in whole or part) for such publicity and marketing purposes as their organizations may see fit, including those which may result in remuneration.
  3. The final round of the Competition is open to the public. Any data or information discussed or divulged in public sessions by competitors should be considered information that will likely enter the public realm (including print or broadcast through media, including the Internet), and competitors should not assume any right of confidentiality in any data or information discussed, divulged or presented in these sessions. Neither MO, USC, judges, sponsors, nor their designate organizations, assume any duty to screen or otherwise control the identity of those attending, viewing or hearing all or part of these public sessions. Competitors agree that, by entering the Competition, they have been made aware that such attendees, viewers and recipients may include members of the media and potential competitors in addition to members of the business, education, and financial communities; students; and faculty.
  4. Not every circumstance can be anticipated. The City of Los Angeles’ Mayor’s Office and participating institutions reserve the right to disqualify any team that violates the rules, regulations, or the spirit of the Competition.
  5. The Competition is presented by the City of Los Angeles and LA City Partners.  USC and other participating universities and programs are not liable for the contest, rules, prizes, events, or any decisions made by the judges or as part of the competition

By submitting an application to compete, participants hereby agree to all rules and requirements.